Scratch based confections! Cupcakes, custom cakes, cookies, macaroons, bars, and whoopie pies all baked in house daily! We also boast a full espresso bar, breakfast pastries, croissants, muffins and more as well as FREE wifi!Established in 2007.We are Raleigh’s first and finest cupcake boutique and coffee shop and have been serving the “sweet tooth” of the greater Triangle area with our custom scratch based confections from our cute vintage shop in downtown Raleigh since July 2007! We are proud to utilize local food sources and serve locally roasted Joe Van Gogh coffees and espresso. We are a hard working, cake loving crew who arrive in the wee hours of the morning to bring you sweets at their best and take pride in our “small business” in a world full of franchises and big box stores. Our #1 priority is our lovely customers and our product! We live by the mentality that “Life is short…eat dessert first!”I am a NC native who grew up in Hillsborough and graduated from NCSU in 2001. I honed my baking skills at an early age in the kitchen with the women in my family and in early 2006 decided to return to Raleigh to pursue my dream of a warm and welcoming bakery reminiscent of the 1950’s era. I brought many of my family recipes along and a love of scratch based baking and have been working hard ever since serving the needs of our lovely customers! Nothing makes me happier than walking up to the smells of hot coffee and beautiful pastries coming from the kitchen in the morning! We strive to stay true to our roots with many of our classic cake flavors but also keep abreast of new and exciting culinary trends with our rotating flavor of the week. You will always find us introducing new products without venturing too far from what we do best. As a small business owner you work harder for yourself than you can ever imagine possible but our AWESOME customers make it all worthwhile!